One of the promising companies whose IPO is expected by investors is Scottish BrewDog, which produces environmentally friendly beer that does not lead to unnecessary carbon emissions during production.
The brand's main competitors are beer giants such as Anheuser-Busch InBev and Constellation Brands, Inc.
BrewDog already produces beer in Scotland, Germany, Australia, and America. The company is actively expanding, opening 25 new locations, and launching new production on a freshly acquired 42-acre site. So far, all its capital has come from crowdfunding. More than 200,000 people have purchased "punk capital" - that's what the start-up calls its virtual shares - on the company's website for $35. Additionally, BrewDog plans to earn $69 million this way. The brewery brand's profit was $297 million in 2019 and $484 million in 2020.
Most likely, BrewDog will go public on the London Stock Exchange in 2021, although plans may change under the influence of the pandemic. The offering will be managed by Rothschild.
The market for alcoholic beverages has seen a steady increase in preference for low-alcohol beverages, primarily beer. The pandemic and the social isolation to which it has led have been an additional factor in the increase in alcohol consumption. The global beer market, according to Allied Market Research, could reach $685 billion by 2025 at an annual growth rate of 1.8%.
